| Strategically desirable brand name characteristics K Robertson Journal of consumer marketing 6 (4), 61-71, 1989 | 419 | 1989 |
| Evaluating international markets: The importance of information by industry, by country of destination, and by type of export transaction VR Wood, KR Robertson International marketing review 17 (1), 34-55, 2000 | 169 | 2000 |
| Strategic orientation and export success: an empirical study VR Wood, KR Robertson International Marketing Review 14 (6), 424-444, 1997 | 127 | 1997 |
| Recall and recognition effects of brand name imagery KR Robertson Psychology & Marketing 4 (1), 3-15, 1987 | 122 | 1987 |
| The relative importance of types of information in the foreign market selection process KR Robertson, VR Wood International business review 10 (3), 363-379, 2001 | 106 | 2001 |
| “Leveraged” decision making in advertising: The flat maximum principle and its implications DS Tull, R Van Wood, D Duhan, T Gillpatrick, KR Robertson, JG Helgeson Journal of marketing Research 23 (1), 25-32, 1986 | 93 | 1986 |
| Integrated branding with mergers and acquisitions D Yang, DA Davis, KR Robertson Journal of Brand Management 19, 438-456, 2012 | 37 | 2012 |
| Amount of label information effects on perceived product quality KR Robertson, R Marshall International Journal of Advertising 6 (3), 199-205, 1987 | 23 | 1987 |
| IN THESE UNPRECEDENTED TIMES: A CRITICAL INCIDENTS TECHNIQUE EXAMINATION OF STUDENT PERCEPTIONS’OF SATISFYING AND DISSATISFYING LEARNING EXPERIENCES SR Swanson, JC Davis, M Gonzalez-Fuentes, KR Robertson Marketing Education Review 31 (3), 209-225, 2021 | 17 | 2021 |
| Creativity as a reflective learning exercise: informing strategic marketing decisions through digital storytelling M Gonzalez-Fuentes, KR Robertson, JC Davis Marketing Education Review 31 (2), 138-146, 2021 | 11 | 2021 |
| Undergraduate student research programs: Are they as viable for accounting as they are in science and humanities? PA French, RE Jensen, KR Robertson Critical Perspectives on Accounting 3 (4), 337-357, 1992 | 11 | 1992 |
| Globalization and US Universities: What Realities are Most Relevant to the Successful Internationalization of Their institutions? VR Wood, KR Robertson Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 …, 2014 | 4 | 2014 |
| Cognitive processing of brand names KR Robertson University of Oregon, 1982 | 4 | 1982 |
| An Exploration of the Use of Chronometric Methodology in Mapping Automatically Activated Cognitive Associations KR Robertson Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference …, 2015 | | 2015 |
| Globalization and US Universities: What Realities are Most Relevant to the Successful Internationalization of Their Institutions? VR Wood, KR Robertson DEVELOPMENTS IN MARKETING SCIENCE 29, 46, 2006 | | 2006 |
| THE COGNITIVE STRUCTURE UNDERLYING EXPORT MARKET SELECTION: AN EMPIRICAL INVESTIGATION OF EXPERIENCED EXPORTERS"" MENTAL MAP" OF FOREIGN ENVIRONMENTS VR Wood, KR Robertson, M Siders Marketing Theory and Applications 14, 226, 2003 | | 2003 |
| THE COGNITIVE STRUCTURE UNDERLYING EXPORT MARKET VR Wood, KR Robertson, M Siders AMA Winter Educators' Conference, 226, 2003 | | 2003 |
| ANALOGIES DRAWN BETWEEN MARKETING AND FINANCIAL REPORTING RESEARCH-POSSIBLE IMPLICATIONS FOR REPORTING COMPREHENSIVE INCOME PA Smith, KR Robertson Research in Accounting Regulation 14, 135-150, 2000 | | 2000 |
| Presentation of comprehensive income, possible effects drawn from marketing research PA Smith, KR Robertson Journal of Accounting and Finance Research 7 (1), 58, 1999 | | 1999 |
| Social Responsibility, Politics, and Fiscal Viability: Strategic Issues in the Development of a Regional Health Care System for Children in South Texas KR Robertson, ME Stefl Journal of Ambulatory Care Marketing 5 (2), 137-147, 1995 | | 1995 |
