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Lauri M. Baker
Lauri M. Baker
Associate Professor of Agricultural Communication, University of Florida
Verified email at ufl.edu - Homepage
Title
Cited by
Cited by
Year
The use of new‐media marketing in the green industry: Analysis of social media use and impact on sales
B Yao, A Shanoyan, HH Peterson, C Boyer, L Baker
Agribusiness 35 (2), 281-297, 2019
662019
Recruiting Strategically: Increasing Enrollment in Academic Programs of Agriculture.
LM Baker, Q Settle, C Chiarelli, T Irani
Journal of Agricultural Education 54 (3), 54-66, 2013
482013
Branding the land grant university: Stakeholders' awareness and perceptions of the tripartite mission
K Abrams, C Meyers, T Irani, L Baker
The Journal of Extension 48 (6), 9, 2010
372010
Instructors' social media use and preferences in agriculture classes
Q Settle, R Telg, T Irani, LM Baker, E Rhoades, T Rutherford
NACTA Journal 55 (2), 78-83, 2011
302011
Using Prezi in the classroom
Q Settle, KM Abrams, LM Baker
NACTA Journal 55 (4), 105, 2011
242011
Communicating strategically with generation me: Aligning students' career needs with communication about academic programs and available careers
LM Baker, T Irani, K Abrams
NACTA Journal 55 (2), 32-39, 2011
242011
The new agent: A qualitative study to strategically adapt new agent professional development
LM Baker, G Hadley
The Journal of Extension 52 (5), 10, 2014
222014
Parents' employment, income, and finances before and during the COVID‐19 pandemic
ST Garrison, SD Rampold, K Vasquez, M Gillen, LM Baker
Journal of Consumer Affairs 56 (1), 276-291, 2022
212022
Totally transparent: A qualitative study about the impact of farm tours on bloggers
S Stebner, J Ray, J Becker, LM Baker
Journal of Applied Communications 99 (4), 5, 2015
182015
Social media in education: The relationship between past use and current perceptions
Q Settle, R Telg, LM Baker, T Irani, E Rhoades, T Rutherford
Journal of Agricultural Education 53 (3), 137-153, 2012
182012
Communicating climate change: a qualitative study exploring how communicators and educators are approaching climate-change discussions
K Rohling, C Wandersee, LM Baker, P Tomlinson
Journal of Applied Communications 100 (3), 9, 2016
172016
Trends in the use of new-media marketing in US ornamental horticulture industries
HH Peterson, CR Boyer, LM Baker, BH Yao
Horticulturae 4 (4), 32, 2018
142018
Marketing with more: An in-depth look at relationship marketing with new media in the green industry
S Stebner, LM Baker, HH Peterson, CR Boyer
Journal of Applied Communications 101 (2), 2, 2017
142017
Expectations and experience: An exploratory study of undergraduate research experiences as viewed through the experiential learning theory
S Stebner, AEH King, LM Baker
NACTA Journal 60 (4), 364-371, 2016
142016
Let's get theoretical: A quantitative content analysis of theories and models used in the Journal of Applied Communications
LM Baker, AEH King
Journal of Applied Communications 100 (1), 5, 2016
132016
Managing media relations: Determining the reputation of land grant institutions from the perspective of media professionals
LM Baker, K Abrams, T Irani, C Meyers
Journal of Applied Communications 95 (2), 6, 2011
132011
Printing and mailing for the brand: An exploratory qualitative study seeking to understand internal branding and marketing within university and extension communication …
A Zagonel, LM Baker, AEH King
Journal of Applied Communications 103 (2), 9, 2019
122019
Community-based grazing marketing: Barriers and benefits related to the adoption of best management practices in grazing systems
AEH King, LM Baker, PJ Tomlinson
Journal of Applied Communications 101 (1), 5, 2017
112017
Ask the audience: Determining organizational identity of a state Extension agency
J Ray, LM Baker, Q Settle
Journal of Applied Communications 99 (4), 6, 2015
112015
Online opportunities: A quantitative content analysis benchmark study of online retail plant sales
LM Baker, CR Boyer, HH Peterson, AEH King
HortTechnology 28 (4), 516-523, 2018
102018
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