| Effects of big data analytics and traditional marketing analytics on new product success: A knowledge fusion perspective ER Zhenning Xu, Gary L. Frankwick Journal of Business Research, 2015 | 541* | 2015 |
| Identifying Indicators of Fake Reviews Based on Spammer's Behavior Features P Liu, Z Xu, J Ai, F Wang 2017 IEEE International Conference on Software Quality, Reliability and …, 2017 | 39 | 2017 |
| User-generated content as word-of-mouth E Ramirez, R Gau, J Hadjimarcou, Z Xu Journal of Marketing Theory and Practice 26 (1-2), 90-98, 2018 | 16 | 2018 |
| MTTool: A Tool for Software Modeling and Test Generation P Liu, Z Xu IEEE Access 6, 56222-56237, 2018 | 14 | 2018 |
| Understanding changes in a brand’s core positioning and customer engagement: a sentiment analysis of a brand-owned Facebook site S Xu, Z., Vail, C., Kohli, A. S., & Tajdini Journal of Marketing Analytics 9 (3-16), 13, 2021 | 11* | 2021 |
| Unlocking value through an extended social media analytics framework: Insights for new product adoption X Wu, Gavin, Zhenning, S Tajdini, J Zhang, L Song Qualitative Market Research: an International Journal, 2019 | 9 | 2019 |
| Three essays on big data analytics, traditional marketing analytics, knowledge discovery, and new product performance ZJ Xu The University of Texas at El Paso, 2016 | 8 | 2016 |
| Emotional capital: the missing link between social media usage and customer relationship performance Z Xu, FR Jiménez Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | 7 | 2016 |
| The Effects of Neoliberalism and Trade Liberalization on China’s Environment Over Time A Macromarketing Perspective Z Xu, E Ramirez, J Xu, Y Liu Journal of Macromarketing, 2014 | 4 | 2014 |
| An approach to automatic test case generation for unit testing P Liu, Z Xu, J Ai 2018 IEEE International Conference on Software Quality, Reliability and …, 2018 | 3 | 2018 |
| Probability model-based test suite reduction P Liu, J Ai, Z Xu ACM SIGSOFT Software Engineering Notes 42 (3), 1-6, 2017 | 3 | 2017 |
| The Heterogeneous Market Dynamics and New Product Success in the Web 2.0 Era: An Electronic Marketing Orientation Perspective Z Xu, G Frankwick, P Liu Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | 3 | 2016 |
| From internal to external information search: the role of information accessibility, information diagnosticity, and involvement S Tajdini, E Ramirez, Z Xu Aslib Journal of Information Management, 2023 | 1 | 2023 |
| Search Data and Geodemographics Determinants of the Avocado Sales in the US Markets. D Wu, Z Xu, J Li Journal of Business & Management 29 (1), 2023 | 1 | 2023 |
| Using Google Trends to predict and forecast avocado sales D Wu, Z Xu, S Bach Journal of Marketing Analytics 11 (4), 629-641, 2023 | | 2023 |
| Scale Development Incorporating Cluster Heat Maps: An Abstract Z Xu, GL Frankwick, E Ramirez, K Bagchi, P Liu Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | | 2018 |
| The Effects of SD Logic on Interfirm Relationships: An Abstract Z Xu, E Ramirez, GL Frankwick Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | | 2018 |
| MARKET SEGMENTATION USING CLUSTER ANALYSIS AND COMBINATORIAL FUSION Z Xu, DF Hsu, W Gan, C Schweikert READINGS BOOK, 1034, 2017 | | 2017 |
| Market Segmentation using Cluster Analysis and Combinatorial Fusion CS Zhenning Xu, Frank Hsu, Weihua Gan, Ting Geng 19th GBATA Annual International Conference, 2017 | | 2017 |
| MODERATION EFFECTS OF PARTNER DEPENDENCE ON AMBIDEXTROUS ADAPTATION AND NEW PRODUCT SUCCESS ZJ Xu, BH Nguyen, GL Frankwick ADVANCES IN MARKETTING, 137, 2013 | | 2013 |
Edward RamirezAssociate Professor, University of Texas at El PasoVerified email at utep.edu
