| A thematic exploration of human brands: literature review and agenda for future research ML Osorio, E Centeno, J Cambra-Fierro Journal of Product & Brand Management 29 (6), 695-714, 2020 | 58 | 2020 |
| In search of fit or authenticity? A product-type consumer decision in celebrity brand extensions ML Osorio, E Centeno, J Cambra-Fierro, E del Castillo Journal of Product & Brand Management 31 (6), 841-853, 2022 | 19 | 2022 |
| Authenticity, fit and product type: Testing a celebrity brand extension model cross-culturally ML Osorio, E Centeno-Velazquez, ME López-Pérez, E del Castillo Journal of Retailing and Consumer Services 63, 102736, 2021 | 16 | 2021 |
| From traditional to transformed: Examining the pre-and post-COVID consumers’ shopping mall experiences G Mortimer, MLO Andrade, SM Fazal-e-Hasan Journal of Retailing and Consumer Services 76, 103583, 2024 | 10 | 2024 |
| An empirical examination of human brand authenticity as a driver of brand love ML Osorio, E Centeno, J Cambra-Fierro Journal of Business Research 165, 114059, 2023 | 6 | 2023 |
| Humanism under construction: The case of Mexican circular migration MLOA Osorio, S Madero, RA Greenwood Humanistic Management Journal 4, 55-69, 2019 | 4 | 2019 |
| Measuring customer aggression: Scale development and validation G Mortimer, S Wang, MLO Andrade Journal of Retailing and Consumer Services 73, 103348, 2023 | 1 | 2023 |
| What It Takes to Be Loved? An Empirical Examination of Human Brand Authenticity: An Abstract ML Osorio, E Centeno, J Cambra-Fierro Academy of Marketing Science Annual Conference-World Marketing Congress, 151-152, 2021 | 1 | 2021 |
| A sneak peek into contemporary philanthropy: The case of The Giving Pledge MLO Andrade Ciencias Administrativas. Teoría y Praxis 16 (1), 141-155, 2020 | 1 | 2020 |
| Explaining Gen Z's desire for hybrid work in corporate, family, and entrepreneurial settings ML Osorio, S Madero Business Horizons, 2024 | | 2024 |
| Comportamiento emocional de los empleados que no están en primera línea durante las crisis: una comparación entre las industrias esenciales y no esenciales ML Osorio, S Madero, E Castillo Revista de Administração de Empresas 63, e2022-0395, 2023 | | 2023 |
| NON-FRONTLINE EMPLOYEES’ EMOTIONAL BEHAVIOR DURING CRISES: A COMPARISON BETWEEN ESSENTIAL AND NON-ESSENTIAL INDUSTRIES ML Osorio, S Madero, E del Castillo RAE-Revista de Administracao de Empresas 63 (5), e2022-0395, 2023 | | 2023 |
| Gen Z: qué buscan y qué ofrecen laboralmente ML Osorio, S Madero | | |
| Human brands and their brand extensions: A reconceptualization and empirical examination of the predictive power of authenticity ML Osorio Andrade Instituto Tecnológico y de Estudios Superiores de Monterrey, 0 | | |
Edgar Centeno-VelázquezSenior Lecturer in Marketing, EGADE Business School - Tecnologico de MonterreyVerified email at tec.mx
