Edgar Centeno-Velázquez
Edgar Centeno-Velázquez
Senior Lecturer in Marketing, EGADE Business School - Tecnologico de Monterrey
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Green consumer behavior in an emerging economy: confusion, credibility, and compatibility
L Carrete, R Castaño, R Felix, E Centeno, E González
Journal of Consumer Marketing 29 (7), 470-481, 2012
The five phases of SME brand-building
E Centeno, S Hart, K Dinnie
Journal of Brand Management 20 (6), 445-457, 2013
Green Shades: A Segmentation Approach Based on Ecological Consumer Behavior in an Emerging Economy
EM González, R Felix, L Carrete, E Centeno, R Castaño
Journal of Marketing Theory and Practice 23 (3), 287-302, 2015
Success factors in a CRM strategy: technology is not all
JJ Cambra-Fierro, E Centeno, A Olavarria, R Vazquez-Carrasco
Journal of Strategic Marketing 25 (4), 316-333, 2017
The use of communication activities in the development of small to medium-sized enterprise brands
E Centeno, S Hart
Marketing Intelligence & Planning 30 (2), 250-265, 2012
A thematic exploration of human brands: literature review and agenda for future research
ML Osorio, E Centeno, J Cambra-Fierro
Journal of Product & Brand Management 29 (6), 695-714, 2020
Relationship quality as an antecedent of customer relationship proneness: A cross-cultural study between Spain and Mexico
A Olavarría-Jaraba, JJ Cambra-Fierro, E Centeno, R Vázquez-Carrasco
Journal of Retailing and Consumer Services 42, 78-87, 2018
Investigating the role of customers’ perceptions of employee effort and justice in service recovery: A cross-cultural perspective
M Yani-de-Soriano, PHP Hanel, R Vazquez-Carrasco, J Cambra-Fierro, ...
European Journal of Marketing 53 (4), 708-732, 2019
Factores de éxito de CRM: un estudio exploratorio en el sector bancario español*/Factors of CRM success: an exploratory study in the Spanish bank sector
J Cambra-Fierro, E Centeno, A Olavarría, R Vázquez-Carrasco
Universia Business Review, 144, 2014
A qualitative approach to the challenges for women in management: are they really starting in the 21st century?
R Vázquez-Carrasco, ME López-Pérez, E Centeno
Quality & Quantity 46 (5), 1337-1357, 2012
The interplay between SME owner-managers and the brand-as-a-person
E Centeno, J Cambra-Fierro, R Vazquez-Carrasco, SJ Hart, K Dinnie
Journal of Product & Brand Management 28 (4), 555-572, 2019
In search of fit or authenticity? A product-type consumer decision in celebrity brand extensions
ML Osorio, E Centeno, J Cambra-Fierro, E del Castillo
Journal of Product & Brand Management 31 (6), 841-853, 2022
What is postgraduate marketing education for? Observations from the UK
E Centeno, MJ Harker, EB Ibrahim, LW Wang
European Business Review 20 (6), 547-566, 2008
Analyzing relationship quality and its contribution to consumer relationship proneness
A Olavarría-Jaraba, JJ Cambra-Fierro, E Centeno, R Vázquez-Carrasco
Service Business, 1-21, 2018
The Importance of Brand Values in Family Business
R Bravo, J Cambra, E Centeno, I Melero
Journal of Evolutionary Studies in Business 2 (2), 16-43, 2017
Branding the city of Sapporo: An innovation and network approach
K Dinnie, H Tanaka, E Centeno
Journal of Town & City Management Vol 1 (3), 254-264, 2010
Authenticity, fit and product type: Testing a celebrity brand extension model cross-culturally
ML Osorio, E Centeno-Velázquez, ME López-Pérez, E del Castillo
Journal of Retailing and Consumer Services 63, 102736, 2021
Examining structural flexibility factors in SMEs: A mixed methods study in Mexico
A Angeles, E Centeno, CE Villanueva
Electronic Journal of Business Research Methods 17 (1), pp28‑42-pp28‑42, 2019
Are brand extensions of healthy products an adequate strategy when there is a high association between the brand and unhealthy products?
L Carrete, P Arroyo, E Centeno
Revista Brasileira de Gestão de Negócios 20 (3), 421-442, 2018
The challenges of internationalising national culture-based hand-crafted products
J Cambra-Fierro, R Vazquez-Carrasco, E Centeno
Marketing Intelligence & Planning 27 (7), 900-908, 2009
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