| Service delivery innovation architecture: An empirical study of antecedents and outcomes R Verma, KR Jayasimha IIMB Management Review 26 (2), 105-121, 2014 | 61 | 2014 |
| Understanding role of market-orientated IT competence and knowledge sharing mechanism in gaining competitive advantage AK Singh, J Verma, R Verma Global Business Review 21 (2), 418-435, 2020 | 44 | 2020 |
| Impact of service co-creation on performance of firms: the mediating role of market oriented strategies R Verma, Rajagopal, PR Mercado International Journal of Services and Operations Management 15 (4), 449-466, 2013 | 29 | 2013 |
| A systematic literature review on the enablers of green marketing adoption: Consumer perspective R Kumari, R Verma, BR Debata, H Ting Journal of cleaner production 366, 132852, 2022 | 23 | 2022 |
| The role of motivation as a moderator of the job demand-burnout-performance relationship among service employees in a social marketing campaign R Verma, J Verm Decision 39 (3), 68, 2012 | 22 | 2012 |
| Conceptualizing service innovation architecture: A service-strategic framework R Verma, Rajagopal Journal of Transnational Management 18 (1), 3-22, 2013 | 14 | 2013 |
| Organic fertilizers and their impact on agricultural production system JP Verma, R Verma Organic Fertilizers: Types, Production and Environmental Impact, 218-232, 2012 | 12 | 2012 |
| Does startup culture in the emerging country grow around societal sustainability? An empirical study through the lens of co-creational capital and green intellect R Verma, V Arya, A Thomas, E Bolognesi, J Mueller Journal of Intellectual Capital 24 (4), 1047-1074, 2023 | 11 | 2023 |
| Service delivery innovation architecture: An empirical study of antecedents and outcomes. IIMB Management Review, 26 (2), 105–121 R Verma, KR Jayasimha | 6 | 2014 |
| Role of Technology Business Incubator (TBI) in Sustaining Start-Ups: The Case of Startup Incubation and Business Innovation Lab (SIBIL) R Verma, J Verma, R Kumari Managing Disruptions in Business: Causes, Conflicts, and Control, 421-432, 2022 | 4 | 2022 |
| The impact of knowledge sharing on firm performance: an empirical investigation of information technology firms J Verma, R Verma International Journal of Business Competition and Growth 3 (1), 5-22, 2013 | 4 | 2013 |
| Effectuation and causation approaches in entrepreneurial marketing: A Set-Theoretical model P Reyes-Mercado, R Verma Innovation, Technology, and Market Ecosystems: Managing Industrial Growth in …, 2020 | 3 | 2020 |
| Exploration of antecedents of service delivery innovation and its impact on the firm performance R Verma Indore, 2013 | 2 | 2013 |
| Linking resource-advantage (RA) theory and service-dominant (SD) logic: An integrative framework of service innovation research R Verma, KR Jayasimha International Journal of Business Competition and Growth 2 (4), 306-323, 2012 | 2 | 2012 |
| Let us take a walk to the sustainable tourism practices: a qualitative study through the lens of tourism experts V Arya, V Auruskeviciene, S Agarwal, P Kokatnur, H Kumar, R Verma Environmental Science and Pollution Research, 1-24, 2024 | 1 | 2024 |
| Enablers and challenges for e-health services: a systematic literature review R Kumari, AK Singh, R Verma, AHMA Fetais International Journal of Electronic Government Research (IJEGR) 18 (1), 1-17, 2022 | 1 | 2022 |
| Happy Laundry Services: What Next? R Verma, P Reyes-Mercado Entrepreneurship and Regional Development: Analyzing Growth Models in …, 2021 | 1 | 2021 |
| Role of Leadership Style on Corporate Entrepreneurship and Firm Innovativeness: Learnings from Start-ups in Emerging Markets R Verma, J Verma Business Governance and Society: Analyzing Shifts, Conflicts, and Challenges …, 2019 | 1 | 2019 |
| Swasthika: Reworking on Marketing-Mix R Kumari, N Nigam, R Verma Inclusive Businesses in Developing Economies: Converging People, Profit, and …, 2022 | | 2022 |
| B2B or B2C dilemma in maintenance industry: UrbanKare R Verma, GKM Kothapalli, R Kumari Emerald Emerging Markets Case Studies 10 (4), 1-25, 2020 | | 2020 |
Dr. Anuj SharmaIndian Institute of Management (IIM) IndoreDirección de correo verificada de iimidr.ac.in
