| Adoption of fitness wearables: Insights from partial least squares and qualitative comparative analysis P Reyes-Mercado Journal of Systems and Information Technology 20 (1), 103-127, 2018 | 86 | 2018 |
| Adoption of renewable energy technologies in Mexico: The role of cognitive factors and innovation attributes P Reyes-Mercado International Journal of Energy Sector Management 11 (4), 626-649, 2017 | 64 | 2017 |
| Impact of service co-creation on performance of firms: the mediating role of market oriented strategies R Verma, Rajagopal, PR Mercado International Journal of Services and Operations Management 15 (4), 449-466, 2013 | 29 | 2013 |
| Drivers of consumer attitudes towards online shopping in the Indian market: analysis through an extended TAM model P Reyes-Mercado, M Karthik, RK Mishra, Rajagopal International Journal of Business Innovation and Research 13 (3), 326-343, 2017 | 24 | 2017 |
| Driving consumers toward online retailing technology: analyzing myths and realities P Reyes-Mercado, Rajagopal Journal of Transnational Management 20 (3), 155-171, 2015 | 13 | 2015 |
| Adoption of digital learning environments during the COVID-19 pandemic: merging technology readiness index and UTAUT model P Reyes-Mercado, K Barajas-Portas, J Kasuma, M Almonacid-Duran, ... Journal of International Education in Business 16 (1), 91-114, 2023 | 12 | 2023 |
| Analysis of the usage intensity of digital advertising platforms by SMEs using an integrated models P Reyes-Mercado, K Barajas-Portas Journal of Business-to-Business Marketing 27 (4), 407-417, 2020 | 10 | 2020 |
| Market influencers for ICT advancement in small states–a comparative analysis GJ Larios-Hernández, P Reyes-Mercado Information Technology for Development 24 (3), 612-631, 2018 | 9 | 2018 |
| Estudio sobre el fenómeno de las selfies en las redes sociales y sus implicaciones para el marketing K Barajas-Portas, J Mercado-González, E Salinas-Mercado, ... The Anáhuac Journal 17 (2), 93-116, 2017 | 9 | 2017 |
| Eco-innovations in emerging markets: Analyzing consumer behaviour and adaptability P Reyes-Mercado Springer, 2016 | 9 | 2016 |
| Dynamics of disruptive innovations in outperforming global brands: a study in Mexico P Reyes-Mercado, Rajagopal International Journal of Business Excellence 11 (1), 1-15, 2017 | 8 | 2017 |
| Demand-oriented innovation policy: Mapping the field and proposing a research agenda for developing countries P Reyes-Mercado, A Angeles, GJ Larios-Hernández Journal of evolutionary studies in business 5 (1), 158-181, 2020 | 7 | 2020 |
| Consumer preferences for green power in Mexico P Reyes-Mercado, Rajagopal International Journal of Business Innovation and Research 8 (2), 210-224, 2014 | 6 | 2014 |
| Renewable energy market in Mexico: a research framework P Reyes-Mercado, Rajagopal International Journal of Business Competition and Growth 3 (1), 23-42, 2013 | 6 | 2013 |
| FinTech Strategy: Linking Entrepreneurship, Finance, and Technology P Reyes-Mercado Springer Nature, 2021 | 5 | 2021 |
| Switching behaviour of consumers across options in the energy market: a comparative analysis in Mexico P Reyes-Mercado, Rajagopal International Journal of Business Excellence 7 (5), 577-600, 2014 | 4 | 2014 |
| Unveiling professional service providers' willingness to educate: A configurational approach DL Florea, MER Nieto-Saucedo, P Reyes-Mercado Industrial Marketing Management 107, 222-237, 2022 | 3 | 2022 |
| Entrepreneurial failure and resilience: A continuous interplay between rigidity and flexibility A Borbolla-Albores, P Reyes-Mercado Jurnal Manajemen dan Kewirausahaan 24 (1), 1-14, 2022 | 3 | 2022 |
| Technology as a Resource for FinTech P Reyes-Mercado, P Reyes-Mercado FinTech Strategy: Linking Entrepreneurship, Finance, and Technology, 17-32, 2021 | 3 | 2021 |
| Effectuation and causation approaches in entrepreneurial marketing: A Set-Theoretical model P Reyes-Mercado, R Verma Innovation, Technology, and Market Ecosystems: Managing Industrial Growth in …, 2020 | 3 | 2020 |
RajagopalProfessor, EGADE Business School, Mexico CityDirección de correo verificada de itesm.mx
