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Dr  Rajesh Sharma MSc MBA PhD
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CSR, Trust, Brand Loyalty and Brand Equity: Empirical Evidences from Sportswear Industry in the NCR Region of India
R Sharma, V Jain
Metamorphosis 18 (1), https://doi.org/10.1177/0972622519853158, 2019
812019
Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions
R Sharma
Metamorphosis 16 (1), 45-59, 2017
512017
Effect Of Celebrity Endorsements On Dimensions of Customer based brand equity – An Empirical Study of Indian Luxury Market
R Sharma
Journal of Creative Communication 11 (3), 264-281, 2016
342016
Building consumer-based brand equity for fast fashion apparel brands in the Indian consumer market
R Sharma
Management and Labour Studies 45 (3), 337-365, 2020
192020
Understanding the Role of Store image in influencing Antecedents of Customer based Brand Equity in Indian sportswear industry
R Sharma
Management and Labour Studies 42 (3), 167-189, 2017
18*2017
Consumer-Based Brand Equity: Does Country of Origin (COO) Matter to Generation Z Consumers?
R Sharma
South Asian Journal of Management 26 (1), 2019
172019
Effect of Celebrity Endorsements on Brand Quality Perceptions & Brand Loyalty – a Comparative Study of Luxury & non Luxury brands in India
R Sharma
AIMA Journal of Management & Research 9 (4/4), 1-13, 2015
172015
Unique Issues In Rural Marketing & Their Implications
R Sharma
Gyanpratha 1 (2), 2009
122009
An investigation in to impulse buying behavior among Indian Adolescents
R Sharma
ABHIGYAN 28 (4), 43-49, 2011
102011
Building store equity: Role of store image, consumer satisfaction, and store loyalty in the Indian retail market
R Sharma, J Patra
Jindal Journal of Business Research 10 (1), 128-140, 2021
82021
Assessing Scale Reliability & Validity: Measurement of Consumer Based Brand Equity in Indian Luxury Market
R Sharma
Journal of Management Research 16 (2), 106-120, 2016
62016
Validity Assessment in Qualitative Research
R Sharma
GYANPRATHA - ACCMAN Journal of Management 14 (1), 1-13, 2014
32014
Consumer perceived corporate social responsibility and electronic word of mouth in social media: mediating role of consumer–company identification and moderating role of user …
R Sharma
Journal of Financial Services Marketing 29, 523-535, 2023
22023
Role of brand Affinity, Experience And satisfaction building Brand Equity: An Empirical Investigation Of Indian Retail Banking Industry
R Sharma, P Dublish
Amity Journal of Insurance Banking And Actuarial Science ( AJIBAS ) 2 (1), 2019
22019
Perceived Quality and Brand Loyalty of Smartphones: An Empirical Investigation of Celebrity Endorsements in Indian Market
R Sharma
Abhigyan 35 (2), 1-14, 2017
22017
Validating Scale and Dimensions of Customer-Based Brand Equity in Indian Smartphone Market
R Sharma
IIMS Journal of Management Science 9 (1), 44-60, 2018
12018
Re-engineering the HR function at Harley Davidson
R Sharma
Asia Pacific Business Review 1 (2), 140-154, 2005
12005
CustomerBased Brand Equity of Indian Smartphone Brands: An Empirical Evidence from the Indian Market
R Sharma
Presidency Journal of Management Thought & Research 9 (1), 1-15, 2019
2019
Critical Issues in Harnessing the Power of Crowd :A Marketing Perspective
R Sharma
Presidency Journal of Management Thought and Research, 18-23, 2012
2012
Understanding Reliability in Academic Research
R Sharma
Gyanpratha 4 (2), 57-70, 2012
2012
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Artículos 1–20