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Diana Kolbe
Diana Kolbe
EGADE Business School, Tecnologico de Monterrey
Verified email at tec.mx - Homepage
Title
Cited by
Cited by
Year
The impact of perceived usefulness of online reviews, trust and perceived risk on online purchase intention in emerging markets: A Mexican perspective
I Ventre, D Kolbe
Journal of International Consumer Marketing 32 (4), 287-299, 2020
3192020
Multichannel integration through innovation capability in manufacturing SMEs and its impact on performance
D Kolbe, H Calderón, M Frasquet
Journal of Business & Industrial Marketing 37 (1), 115-127, 2021
252021
The role of market orientation and innovation capability in export performance of small- and medium-sized enterprises: a Latin American perspective
D Kolbe, M Frasquet, H Calderon
Multinational Business Review 30 (2), 289-312, 2021
232021
Capacidades dinámicas en el proceso de internacionalización de las empresas de distribución de productos agroalimentarios
H Calderón García, D Kolbe
Economía agraria y recursos naturales 16 (2), 5-32, 2016
21*2016
The role of intangible attributes of luxury brands for signaling status: A systematic literature review
H Fuentes, J Vera-Martinez, D Kolbe
International Journal of Consumer Studies, 2022
42022
La influencia de las capacidades dinámicas de marketing y de la capacidad de integración multicanal en los resultados de exportación: una aplicación a las pymes
D Kolbe
22019
Dynamic capabilities of Export Service Providers in the Fruit and Vegetable Sector: Approaches to Overcome Internal Export Barriers
H Calderón, D Kolbe
GERMAN JOURNAL OF AGRICULTURAL ECONOMICS 66 (4), 234-244, 2017
12017
Positive and negative customer engagement in the tourism industry: should these constructs be studied separately?
JD Villamediana-Pedrosa, N Vila-López, I Küster-Boluda, D Kolbe
Handbook of Customer Engagement in Tourism Marketing, 2023
2023
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