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Eva Guerra
Eva Guerra
Tecnologico de Monterrey
Verified email at tec.mx
Title
Cited by
Cited by
Year
Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth
A Lopez, E Guerra, B Gonzalez, S Madero
Journal of Marketing Analytics 8, 203-223, 2020
302020
Financial inclusion and digital banking on an emergent economy
EM Guerra-Leal, FG Arredondo-Trapero, JC Vázquez-Parra
Review of Behavioral Finance 15 (2), 257-272, 2021
152021
Information and communication technologies and their impact on competitiveness in Latin America
FG Arredondo-Trapero, JC Vázquez-Parra, EM Guerra-Leal
Journal of technology management & innovation 15 (4), 43-53, 2020
142020
Are committed employees more service oriented?
E Guerra, CJ Sepúlveda
Global Business and Organizational Excellence 33 (3), 23-36, 2014
82014
Effectiveness of the voluntary disclosure of corporate information and its commitment to climate change
FG Arredondo Trapero, EM Guerra Leal, J Kim
Global Journal of Environmental Science and Management 9 (4), 1033-1048, 2023
62023
Estrategias de flexibilidad y su relación con el ambiente laboral, la dedicación y el reto intelectual
S Madero-Gómez, OE Ortiz-Mendoza, EM Guerra-Leal
CienciaUAT 15 (2), 122-134, 2021
62021
Comunicación, satisfacción y compromiso en miembros de organizaciones no lucrativas
EMG Leal
22004
The Role of Internal Marketing During the COVID-19 Crisis
EM Guerra-Leal, NB Ortiz, R Ruiz
Marketing by Contingency in the Time of COVID-19, 159-187, 2022
12022
Managing sexual orientation, gender identity, and CSR
JC Vázquez Parra, FG Arredondo Trapero, EM Guerra Leal
Common Ground Research Networks, 2021
12021
A role-based model in the service industry: An ethical perspective.
FA Espinoza, EM Guerra, NE Velasco
International Business Management 11, 1882-1891, 2017
12017
Competitiveness, quality education and universities: the shift to the post-pandemic world
FG Arredondo-Trapero, EM Guerra-Leal, J Kim, JC Vázquez-Parra
Journal of Applied Research in Higher Education, 2024
2024
Anthropocentrism and ethics of care in environmental ethics based on gender variable
S Camacho-de la Parra, FG Arredondo-Trapero, EM Guerra-Leal, ...
Journal of Applied Research in Higher Education 15 (5), 1454-1466, 2023
2023
Differences in the Destination of Savings According to Gender, and Its Economic Rights Implications
FG Arredondo-Trapero, EM Guerra-Leal, JC Vázquez-Parra
Journal of Risk and Financial Management 16 (7), 342, 2023
2023
Labor Inclusion with a Gender Perspective in Complex Environments: Firm Steps for the Post-Pandemic Economic Recovery
JC Vázquez-Parra, FGA Trapero, EM Guerra-Leal
The International Journal of Organizational Diversity 23 (1), 83, 2023
2023
Elevating the boutique appeal: generating a sense of place in luxury hospitality through virtual tours
A Pohlmann, F Velasco, EM Guerra-Leal, CJ Sepulveda
Consumer Behavior in Tourism and Hospitality 18 (1), 66-80, 2022
2022
Internal Marketing to face the" new normal" workplace challenges: Organizational Agility as a booster
NBO Alvarado, EMG Leal
Ciencias Administrativas. Teoría y Praxis 18 (2), 85-96, 2022
2022
Flexibility strategies and their relationship with workplace environment, dedication and intellectual challenge
S Madero-Gómez, OE Ortiz-Mendoza, EM Guerra-Leal
CienciaUAT 15 (2), 122-134, 2021
2021
Marketing for Latin American Managers in the 21st Century
C Sepúlveda, N Capon, G Camacho, E Guerra, FEM Rodríguez, ...
Wessex Press Publishing Co., 2019
2019
Antecedents and Consequences of Service Climate: A Study of Employees Perceptions in the Bank Industry Operating in Mexico
EMG Leal
2014
Comunicación, satisfacción y compromiso en miembros de organizaciones no lucrativas
EM Guerra Leal
Instituto Tecnológico y de Estudios Superiores de Monterrey, 2004
2004
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Articles 1–20