| Perception of physicians towards pharmaceutical promotion in India M Handa, A Vohra, V Srivastava Journal of Medical Marketing 13 (2), 82-92, 2013 | 35 | 2013 |
| Pharmaceutical retailers and promotion by pharmaceutical companies in India V Srivastava, M Handa, A Vohra Journal of Medical Marketing 14 (2-3), 74-80, 2014 | 9 | 2014 |
| A study on the effectiveness of internet advertisements V Srivastava, SK Mishra Indian Journal of Marketing, 2012 | 9 | 2012 |
| Ethics: the physician–pharma dyad in India M Handa, A Vohra, V Srivastava Asian Journal of Business Ethics 3, 1-10, 2014 | 4 | 2014 |
| DO CONSUMERS’BELIEFS, KNOWLEDGE, AND AWARENESS PLAY AN IMPORTANT ROLE IN WILLINGNESS TO ADOPT PRO-ENVIRONMENTAL BEHAVIOUR? V Srivastava, RR Thakur Journal of Emerging Technologies and Business Management 10 (1), 9, 2021 | 3 | 2021 |
| Promotional Tools: Do Physicians Really Bite The Hook? V Srivastava, M Handa, A Vohra Drishtikon: A Management Journal 5 (2), 2014 | 2 | 2014 |
| Consumer purchase decision involvement across product categories and demographics A Bansal, R Gupta, V Srivastava International Journal of Business Innovation and Research 28 (4), 421-447, 2022 | 1 | 2022 |
| Rojiroti: innovative microfinance in India V Srivastava, RR Thakur Emerald Emerging Markets Case Studies 11 (4), 1-31, 2021 | 1 | 2021 |
| Study of climate literacy and pro-environmental behavior amongst students V Srivastava Citizenship, Social and Economics Education, 14788047241246806, 2024 | | 2024 |
| The Mediating Role of Tourism Services: A PLS-SEM Study on Satisfaction and Behavioural Intention. V Srivastava, V Jain International Journal of Hospitality & Tourism Systems 17 (2), 2024 | | 2024 |
| Making of a Brand-Woodland V Srivastava, BD Nathani Case Centre, 2020 | | 2020 |
| Assessing Job Satisfaction Parameters for Enhancing Performance: A Study on Knowledge Workers V Srivastava | | 2019 |
| Physicians’ Exposure to Promotional Tools in Indian Pharmaceutical Industry V Srivastava Journal of Advanced Research in Pharmaceutical Sciences and Pharmacology …, 2018 | | 2018 |
| Wonder Pedicabs: leisure rickshaw rides V Jain, V Srivastava Emerald Emerging Markets Case Studies 8 (3), 1-25, 2018 | | 2018 |
| Modeling helix in the presence of step reflections V Kumar, A Vohra, V Srivastava Proceedings. ICCEA 2004. 2004 3rd International Conference on Computational …, 2004 | | 2004 |
| A Study of Promotional Tools in Pharmaceutical Industry V Srivastava Delhi, 0 | | |
| Consumer Perception of Herbal/Ayurvedic Products in India M Singh, V Srivastava ManageMent Practices for the new econoMy, 133, 0 | | |
| Digital Addiction amongst Indian Youth: A Boon or Bane B Dey, V Srivastava ManageMent Practices for the new econoMy, 87, 0 | | |
