| Emoji rhetoric: a social media influencer perspective J Ge, U Gretzel Journal of Marketing Management 34 (15-16), 1272-1295, 2018 | 397 | 2018 |
| Communicative functions of emoji sequences on Sina Weibo J Ge, SC Herring First Monday, 2018 | 112 | 2018 |
| A taxonomy of value co-creation on Weibo–a communication perspective J Ge, U Gretzel International Journal of Contemporary Hospitality Management, 2018 | 81 | 2018 |
| Impact of humour on firm-initiated social media conversations J Ge, U Gretzel Information Technology & Tourism 18 (1-4), 61-83, 2018 | 53 | 2018 |
| Emoji sequence use in enacting personal identity J Ge Companion Proceedings of The 2019 World Wide Web Conference, 426-438, 2019 | 49 | 2019 |
| The role of humour in driving customer engagement J Ge, U Gretzel Information and Communication Technologies in Tourism 2017: Proceedings of …, 2017 | 38 | 2017 |
| Social media-based visual humour use in tourism marketing J Ge The European Journal of Humour Research 7 (3), 6-25, 2019 | 36 | 2019 |
| Communicative functions of emoji sequences in the context of self-presentation: A comparative study of Weibo and Twitter users J Ge-Stadnyk Discourse & Communication 15 (4), 369-387, 2021 | 29 | 2021 |
| A new cultural revolution: Chinese consumers’ internet and social media use J Ge, U Gretzel Advances in Social Media for Travel, Tourism and Hospitality, 102-118, 2017 | 27 | 2017 |
| Strategic use of social media affordances for marketing: a case study of Chinese DMOs J Ge, U Gretzel, RJ Clarke Information and Communication Technologies in Tourism 2014: Proceedings of …, 2013 | 27 | 2013 |
| Social media-based visual strategies in tourism marketing J Ge, U Gretzel International Journal of Semiotics and Visual Rhetoric (IJSVR) 2 (2), 23-40, 2018 | 26 | 2018 |
| Sentiment analysis: A review J Ge, MA Vazquez, U Gretzel Advances in Social Media for Travel, Tourism and Hospitality, 243-261, 2017 | 18 | 2017 |
| Do emoji sequences have a preferred word order S Herring, J Ge Proceedings of the 3rd International Workshop on Emoji Understanding and …, 2020 | 13 | 2020 |
| The anatomy of memetic stickers: An analysis of sticker competition on Chinese social media J Ge Proceedings of the ICWSM workshop, Atlanta, GA, June, 2020 | 11 | 2020 |
| Tourism marketing communications on a Chinese social media platform J Ge | 9 | 2014 |
| The Functional Building Blocks of Emoji in Consumer Engagement: A Visual Semiotic Perspective J Ge International Journal of Semiotics and Visual Rhetoric (IJSVR) 4 (2), 16-32, 2020 | 7 | 2020 |
| Humour in Customer Engagement on Chinese Social Media–A Rhetorical Perspective: Supervisors: Professor Ulrike Gretzel, University of Southern California, USA Associate … J Ge European Journal of Tourism Research 15, 171-174, 2017 | 7 | 2017 |
| Humour in firm-initiated social media conversations: a conceptual model J Ge, U Gretzel, Y Zhu International Journal of Digital Culture and Electronic Tourism 2 (4), 273-293, 2018 | 5 | 2018 |
| Humour in Customer Engagement on Chinese Social Media–A Rhetorical Perspective J Ge Doctoral Dissertation). The University of Queensland, Australia, 2016 | 4 | 2016 |
| Emoji and Illocutionarity: Acting On, and Acting As, Language SC Herring, J Ge-Stadnyk | 4* | |
Ulrike GretzelSenior Fellow, University of Southern CaliforniaVerified email at usc.edu
