| Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference M Stieler Springer, 2017 | 29 | 2017 |
| Role of digital marketing in driving business performance in emerging markets: an analytical framework NPB Moctezuma, Rajagopal International Journal of Business Forecasting and Marketing Intelligence 2 …, 2016 | 15 | 2016 |
| Digital Marketing in Building Market Competitiveness in Mexico: A Framework of Research for SMEs NPB Moctezuma Creating Marketing Magic and Innovative Future Marketing Trends, 345-357, 2017 | 5 | 2017 |
| Deriving Psychodynamics Among Consumers Through Social Media: A Qualitative Analysis of Network Performers NPB Moctezuma Start-Up Enterprises and Contemporary Innovation Strategies in the Global …, 2018 | | 2018 |
| Consumer Impetuosity in M-Commerce: Designing Scale to Measure the Shopping Behavior NPB Moctezuma Mobile Commerce: Concepts, Methodologies, Tools, and Applications, 277-298, 2018 | | 2018 |
| Analysis of Impulsiveness in M-Commerce: A Study of “On-The-Go Shoppers” Behavior: An Abstract NPB Moctezuma, P Reyes-Mercado Academy of Marketing Science World Marketing Congress, 113-114, 2017 | | 2017 |
| Business Analytics and Cyber Security Management in Organizations R Behl IGI Global, 2016 | | 2016 |
| Consumer Impetuosity in M-Commerce: Designing Scale to Measure NPB Moctezuma Business Analytics and Cyber Security Management in Organizations, 84, 2016 | | 2016 |
| Digital convergence in e-business towards achieving operational efficiency: insights from literature survey NPB Moctezuma International Journal of Business Competition and Growth 5 (4), 173-191, 2016 | | 2016 |
