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Atul Parvatiyar
Atul Parvatiyar
Professor of Practice, Marketing , Rawls College of Business, Texas Tech University
Verified email at ttu.edu
Title
Cited by
Cited by
Year
Relationship marketing in consumer markets: antecedents and consequences
JN Sheth, A Parvatlyar
Journal of the Academy of marketing Science 23 (4), 255-271, 1995
36071995
The evolution of relationship marketing
JN Sheth, A Parvatiyar
International business review 4 (4), 397-418, 1995
22081995
Customer relationship management: Emerging practice, process, and discipline.
A Parvatiyar, JN Sheth
Journal of Economic & Social Research 3 (2), 2001
14302001
Handbook of relationship marketing
JN Sheth, A Parvatiyar
Sage Publications, 1999
1006*1999
The domain and conceptual foundations of relationship marketing
A Parvatiyar, JN Sheth
Handbook of relationship marketing, 3-38, 2000
8762000
Evolving relationship marketing into a discipline
JN Sheth, A Parvatiyar
Journal of relationship marketing 1 (1), 3-16, 2002
5572002
Customer relationship management: emerging concepts, tools, and applications
A Parvatiyar, J Sheth
Tata McGraw-Hill Education, 2001
305*2001
Towards a theory of business alliance formation
JN Sheth, A Parvatiyar
Scandinavian International Business Review 1 (3), 71-87, 1992
3031992
Ecological imperatives and the role of marketing
JN Sheth, A Parvatiyar
Environmental marketing, 3-20, 2013
2932013
Paradigm shift in interfirm marketing relationships: emerging research issues. In. SHETH, J.; PARVATIYAR, A
A PARVATIYAR
Research in Marketing, Greenwich: JAI Press 13, 233-255, 2000
281*2000
Sustainable marketing: Market-driving, not market-driven
JN Sheth, A Parvatiyar
Journal of macromarketing 41 (1), 150-165, 2021
1812021
The conceptual foundations of relationship marketing: Review and synthesis
JN Sheth, A Parvatiyar, M Sinha
Economic Sociology 16 (2), 19, 2015
175*2015
Relationship Marketing: Theory, Methods and Applications: 2nd Research Conference: Papers and Abstracts
JN Sheth, A Parvatiyar
Emory University, 1994
173*1994
Customer relationship management: Emerging concepts, tools and applications
JN Sheth, P Atul, G Shainesh
Tata McGraw-Hill Pub. Co, 2001
1702001
Does relationship marketing pay? An empirical investigation of relationship marketing practices in hospitals
GM Naidu, A Parvatiyar, JN Sheth, L Westgate
Journal of Business Research 46 (3), 207-218, 1999
1591999
The antecedents and consequences of integrated global marketing
JN Sheth, A Parvatiyar
International Marketing Review 18 (1), 16-29, 2001
1192001
Why do some companies not engage in partnering relationships?
H Biong, A Parvatiyar, K Wathne
IMP Conference (12th) 12, 1996
1031996
Are customer satisfaction measures appropriate to measure relationship satisfaction
H Biong, A Parvatiyar, K Wathne
Contemporary Knowledge of Relationship Marketing, 258-275, 1996
42*1996
Toward an integrative theory of marketing
A Parvatiyar, JN Sheth
AMS Review, 1-14, 2021
232021
Relationship marketing
JN Sheth, A Parvatiyar
International Business Review 4 (4), 391-396, 1995
181995
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