| Millennials’ national and global identities as drivers of materialism and consumer ethnocentrism M Gonzalez-Fuentes Journal of Social Psychology 159 (2), 170-189, 2019 | 38 | 2019 |
| Consumer-based brand equity and consumer-based brand performance: evidence from smartphone brands in the USA D Yang, M Sonmez, M Gonzalez, Y Liu, CY Yoder Journal of Brand Management, 2019 | 25 | 2019 |
| IN THESE UNPRECEDENTED TIMES: A CRITICAL INCIDENTS TECHNIQUE EXAMINATION OF STUDENT PERCEPTIONS’OF SATISFYING AND DISSATISFYING LEARNING EXPERIENCES SR Swanson, JC Davis, M Gonzalez-Fuentes, KR Robertson Marketing Education Review 31 (3), 209-225, 2021 | 16 | 2021 |
| Creativity as a reflective learning exercise: informing strategic marketing decisions through digital storytelling M Gonzalez-Fuentes, KR Robertson, JC Davis Marketing Education Review 31 (2), 138-146, 2021 | 11 | 2021 |
| A multi-layered agency analysis of voting models ED Suarez, M Castañón-Puga, DL Flores, A Rodríguez-Díaz, JR Castro, ... Proceedings of the 3rd World Congress on Social Simulation WCSS2010, 2010 | 9 | 2010 |
| Decisiones de tenencia de vivienda y aculturación de la población extranjera residente en España MV González Fuentes, C Iglesias Fernández El trimestre económico 82 (325), 183-209, 2015 | 6 | 2015 |
| Homeownership as a sign of immigrants’ consumer acculturation: The role of region of origin MV Gonzalez-Fuentes, C Iglesias-Fernández Journal of Global Marketing 26 (2), 80-97, 2013 | 5 | 2013 |
| Una reflexión sobre la inmigración latinoamericana en España M González Fuentes Centro de Estudios Latinoamericanos, 2006 | 5 | 2006 |
| The Organization of the Future and the Marketing Function: Marketers' Competencies in the Era of Information Technology M Gonzalez-Fuentes Strategic imperatives and core competencies in the era of robotics and …, 2017 | 3 | 2017 |
| La PYME familiar española y su internacionalización. Situación actual y perspectivas G Fuentes, V Mario, A Gómez Torres Madrid: EAE Business School, 2011 | 2 | 2011 |
| Choose-your-own adventure in marketing education: Empowering students to increase engagement and rigor through mass customization JR Gilbert, M Gonzalez-Fuentes Marketing Education Review 33 (2), 163-169, 2023 | 1 | 2023 |
| Contextualizing the “Spanish dream”: using critical HRM to understand immigrant homeownership in Spain, 2000–2009 M Gonzalez-Fuentes, JR Gilbert, RF Scherer, C Iglesias-Fernandez Journal of Historical Research in Marketing, 2024 | | 2024 |
| Improving Targeting Strategies through Semantic and Rhetorical Analysis: The Anti-Vaccination Case S Duncan, M Gonzalez-Fuentes, A Tirado-Ramos 2016 SMA Proceedings, 272, 2016 | | 2016 |
| DECISIONS OF HOME OWNERSHIP AND ACCULTURATION OF RESIDENT FOREIGN POPULATION IN SPAIN MV Gonzalez Fuentes, C Iglesias Fernandez TRIMESTRE ECONOMICO 82 (325), 183-209, 2015 | | 2015 |
| On the evolution of agency and implications for comprehensively modeling it. ED Suarez, A Tirado-Ramos, M Gonzalez SpringSim (EAIA), 11, 2013 | | 2013 |
| The Contribution of Social Simulation in the Advancement of Marketing Issues and Challenges M Gonzalez-Fuentes International Journal of Agent Technologies and Systems (IJATS) 5 (1), 19-31, 2013 | | 2013 |
| Internationalization of Spanish Family SMEs: Current Status and Perspectives (In Spanish) AE Gómez Torres, MV González Fuentes Available at SSRN 1762292, 2011 | | 2011 |
| Consecuencias de la integración de la comunidad inmigrante en España: análisis de las tasas de propiedad de vivienda M Gonzalez Fuentes | | 2011 |
| El CRM y la empresa española: una asignatura pendiente MV González Fuentes Harvard-Deusto Marketing & Ventas, 26-32, 2010 | | 2010 |
| Strategic Imperatives and Core Competencies in the Era of Robotics and Artificial Intelligence D Anderson, K Kasemsap, AK Florek-Paszkowska, O Zincir, AÖ Tunç, ... | | |
Kim Robertsonassociate professor of marketing, Trinity UniversityDirección de correo verificada de trinity.edu
