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| The targeting of advertising G Iyer, D Soberman, JM Villas-Boas Marketing Science 24 (3), 461-476, 2005 | 769 | 2005 |
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| Behavior-based discrimination: Is it a winning play, and if so, when? A Pazgal, D Soberman Marketing Science 27 (6), 977-994, 2008 | 160 | 2008 |
| Research note: Additional learning and implications on the role of informative advertising DA Soberman Management Science 50 (12), 1744-1750, 2004 | 146 | 2004 |
| Social responsibility and product innovation G Iyer, DA Soberman Marketing Science 35 (5), 727-742, 2016 | 128 | 2016 |
| Strategic segmentation using outlet malls AT Coughlan, DA Soberman International Journal of Research in Marketing 22 (1), 61-86, 2005 | 116 | 2005 |
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| Private labels: psychological versioning of typical consumer products DA Soberman, PM Parker International Journal of Industrial Organization 22 (6), 849-861, 2004 | 85 | 2004 |
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| When gray is good: Gray markets and market‐creating investments RL Autrey, F Bova, DA Soberman Production and Operations Management 24 (4), 547-559, 2015 | 69 | 2015 |
| Marketing and politics: Models, behavior, and policy implications: Session at the 8th Triennial Choice Symposium BR Gordon, MJ Lovett, R Shachar, K Arceneaux, S Moorthy, M Peress, ... Marketing letters 23, 391-403, 2012 | 63 | 2012 |
| Organizational structure and gray markets RL Autrey, F Bova, DA Soberman Marketing Science 33 (6), 849-870, 2014 | 54 | 2014 |
| Marketing agencies, media experts and sales agents: Helping competitive firms improve the effectiveness of marketing DA Soberman International Journal of Research in Marketing 26 (1), 21-33, 2009 | 51 | 2009 |
| The complexity of media planning today D Soberman Journal of Brand Management 12, 420-429, 2005 | 51 | 2005 |
| Product development capability and marketing strategy for new durable products S Banerjee, DA Soberman International Journal of Research in Marketing 30 (3), 276-291, 2013 | 44 | 2013 |
| Profit-increasing consumer exit A Pazgal, D Soberman, R Thomadsen Marketing Science 32 (6), 998-1008, 2013 | 28 | 2013 |
| Campaign spending limits and political advertising D Soberman, L Sadoulet Management Science 53 (10), 1521-1532, 2007 | 27 | 2007 |
| Marketing modeling reality and the realities of marketing modeling AT Coughlan, SC Choi, W Chu, CA Ingene, S Moorthy, V Padmanabhan, ... Marketing Letters 21, 317-333, 2010 | 26 | 2010 |
