| Supply and demand on crowdlending platforms: Connecting small and mediumsized enterprise borrowers and consumer investors E Maier Journal of Retailing and Consumer Services 33, 143–153, 2016 | 208 | 2016 |
| The effect of credit card versus mobile payment on convenience and consumers’ willingness to pay J Boden, E Maier, R Wilken Journal of Retailing and Consumer Services 52, 101910, 2020 | 169 | 2020 |
| The effect of consumers’ perceived power and risk in digital information privacy: The example of cookie notices R Bornschein, L Schmidt, E Maier Journal of Public Policy & Marketing 39 (2), 135-154, 2020 | 81 | 2020 |
| The effect of privacy choice in cookie notices on consumers' perceived fairness of frequent price changes L Schmidt, R Bornschein, E Maier Psychology & Marketing 37 (9), 1263-1276, 2020 | 68 | 2020 |
| The positive effect of contextual image backgrounds on fluency and liking E Maier, F Dost Journal of Retailing and Consumer Services 40, 109-116, 2018 | 67 | 2018 |
| Acquiring customers through online marketplaces? The effect of marketplace sales on sales in a retailer's own channels E Maier, J Wieringa International Journal of Research in Marketing 38 (2), 311-328, 2021 | 64 | 2021 |
| Fluent contextual image backgrounds enhance mental imagery and evaluations of experience products E Maier, F Dost Journal of Retailing and Consumer Services 45, 207-220, 2018 | 54 | 2018 |
| The impact of stress on consumers' willingness to pay E Maier, R Wilken Psychology & Marketing 31 (9), 774-785, 2014 | 47 | 2014 |
| E‐Commerce effects on energy consumption: A multi‐year ecosystem‐level assessment F Dost, E Maier Journal of Industrial Ecology 22 (4), 799-812, 2018 | 46 | 2018 |
| The effect of electronic shelf labels on store revenue J Boden, E Maier, F Dost International Journal of Electronic Commerce 24 (4), 527-550, 2020 | 37 | 2020 |
| Broad and narrow country-of-origin effects and the domestic country bias E Maier, R Wilken Journal of Global Marketing 30 (4), 256-274, 2017 | 34 | 2017 |
| Reducing competitive research shopping with cross-channel delivery A Weber, E Maier International Journal of Electronic Commerce 24 (1), 78-106, 2020 | 31 | 2020 |
| In the mood to buy? Understanding the interplay of mood regulation and congruence in an international context E Maier, R Wilken, H Schneider, G Kelemci Schneider Marketing Letters 23, 1005-1018, 2012 | 31 | 2012 |
| The double benefits of consumer certainty: combining risk and range effects E Maier, R Wilken, F Dost Marketing Letters 26, 473-488, 2015 | 25 | 2015 |
| The interaction effect of mobile phone screen and product orientation on perceived product size L Schmidt, E Maier Psychology & Marketing 36 (9), 817-830, 2019 | 20 | 2019 |
| Wie reagiert der Offline-auf den Online-Handel? Die Verbreitung von Reaktionsstrategien im stationären Handel E Maier, M Kirchgeorg HHL Leipzig Graduate School of Management - Studie, 2016 | 20* | 2016 |
| The negative effect of product image inconsistency on product overviews during the online product search E Maier International Journal of Electronic Commerce 23 (1), 110-143, 2019 | 13 | 2019 |
| Interactive ad avoidance on mobile phones LL Schmidt, E Maier Journal of Advertising 51 (4), 440-449, 2022 | 12 | 2022 |
| Assessing ad attention through clustering viewport trajectories L Schmidt, E Maier Making digital inclusive: blending the local and the global: ICIS 2020 …, 2020 | 4 | 2020 |
| Kann sich Quick-Commerce rechnen? E Maier Handels.blog, 2022 | 3 | 2022 |
Florian DostSenior Lecturer (Associate Professor) for Marketing Analytics, the University of ManchesterVerified email at manchester.ac.uk
