| Innovation diffusion and new product growth models: A critical review and research directions R Peres, E Muller, V Mahajan International journal of research in marketing 27 (2), 91-106, 2010 | 1399 | 2010 |
| On brands and word of mouth MJ Lovett, R Peres, R Shachar Journal of marketing research 50 (4), 427-444, 2013 | 728 | 2013 |
| Decomposing the value of word-of-mouth seeding programs: Acceleration versus expansion B Libai, E Muller, R Peres Journal of marketing research 50 (2), 161-176, 2013 | 386 | 2013 |
| The effect of social networks structure on innovation performance: A review and directions for research E Muller, R Peres International Journal of Research in Marketing 36 (1), 3-19, 2019 | 377 | 2019 |
| On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice R Peres, M Schreier, D Schweidel, A Sorescu International Journal of Research in Marketing 40 (2), 269-275, 2023 | 276 | 2023 |
| The diffusion of services B Libai, E Muller, R Peres Journal of marketing research 46 (2), 163-175, 2009 | 224 | 2009 |
| The role of within-brand and cross-brand communications in competitive growth B Libai, E Muller, R Peres Journal of Marketing 73 (3), 19-34, 2009 | 139 | 2009 |
| Blockchain meets marketing: Opportunities, threats, and avenues for future research R Peres, M Schreier, DA Schweidel, A Sorescu International Journal of Research in Marketing 40 (1), 1-11, 2023 | 125 | 2023 |
| The role of seeding in multi-market entry B Libai, E Muller, R Peres International Journal of Research in Marketing 22 (4), 375-393, 2005 | 111 | 2005 |
| Does new product growth accelerate across technology generations? S Stremersch, E Muller, R Peres Marketing Letters 21, 103-120, 2010 | 88 | 2010 |
| Visual elicitation of brand perception D Dzyabura, R Peres Journal of Marketing 85 (4), 44-66, 2021 | 78 | 2021 |
| The impact of network characteristics on the diffusion of innovations R Peres Physica A: Statistical Mechanics and Its Applications 402, 330-343, 2014 | 78 | 2014 |
| A data set of brands and their characteristics M Lovett, R Peres, R Shachar Marketing Science 33 (4), 609-617, 2014 | 76 | 2014 |
| Talk bursts: The role of spikes in prerelease word-of-mouth dynamics S Gelper, R Peres, J Eliashberg Journal of Marketing Research 55 (6), 801-817, 2018 | 71 | 2018 |
| Innovation diffusion and new product growth E Muller, R Peres, V Mahajan Marketing Science Institute, 2009 | 52 | 2009 |
| Calculating, creating, and claiming value in business markets: Status and research agenda GL Lilien, R Grewal, D Bowman, M Ding, A Griffin, V Kumar, ... Marketing Letters 21, 287-299, 2010 | 50 | 2010 |
| Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth MJ Lovett, R Peres, L Xu Quantitative Marketing and Economics 17, 215-255, 2019 | 44 | 2019 |
| When to take or forgo new product exclusivity: Balancing protection from competition against word-of-mouth spillover R Peres, C Van den Bulte Journal of Marketing 78 (2), 83-100, 2014 | 44 | 2014 |
| Sources of social value in word-of-mouth programs B Libai, E Muller, R Peres Marketing Science Institute Working Paper, 10-103, 2010 | 30 | 2010 |
| The social value of word-of-mouth programs: acceleration versus acquisition B Libai, E Muller, R Peres Marketing Science 11, 2009 | 29 | 2009 |
