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Florian Dost
Florian Dost
Senior Lecturer (Associate Professor) for Marketing Analytics, the University of Manchester
Verified email at manchester.ac.uk
Title
Cited by
Cited by
Year
Seeding as part of the marketing mix: word-of-mouth program interactions for fast-moving consumer goods
F Dost, U Phieler, M Haenlein, B Libai
Journal of Marketing 83 (2), 62-81, 2019
1232019
An empirical investigation of determinants of effectual and causal decision logics in online and high-tech start-up firms
T Frese, I Geiger, F Dost
Small Business Economics 54, 641-664, 2020
662020
The positive effect of contextual image backgrounds on fluency and liking
E Maier, F Dost
Journal of Retailing and Consumer Services 40, 109-116, 2018
652018
Measuring willingness to pay as a range, revisited: When should we care?
F Dost, R Wilken
International Journal of Research in Marketing 29 (2), 148-166, 2012
582012
Fluent contextual image backgrounds enhance mental imagery and evaluations of experience products
E Maier, F Dost
Journal of Retailing and Consumer Services 45, 207-220, 2018
532018
E‐Commerce effects on energy consumption: A multi‐year ecosystem‐level assessment
F Dost, E Maier
Journal of Industrial Ecology 22 (4), 799-812, 2018
442018
A meta-analysis of price change fairness perceptions
F Tarrahi, M Eisend, F Dost
International Journal of Research in Marketing 33 (1), 199-203, 2016
442016
The effect of electronic shelf labels on store revenue
J Boden, E Maier, F Dost
International Journal of Electronic Commerce 24 (4), 527-550, 2020
372020
Proximity begins with a smile, but which one? Associating non-Duchenne smiles with higher psychological distance
Y Bogodistov, F Dost
Frontiers in psychology 8, 272863, 2017
322017
Which types of multi-stage marketing increase direct customers' willingness-to-pay? Evidence from a scenario-based experiment in a B2B setting
I Geiger, F Dost, A Schönhoff, M Kleinaltenkamp
Industrial Marketing Management 47, 175-189, 2015
322015
Exploring the selective use of ad blockers and testing banner appeals to reduce ad blocking
J Söllner, F Dost
Journal of Advertising 48 (3), 302-312, 2019
302019
Value-based pricing in competitive situations with the help of multi-product price response maps
F Dost, I Geiger
Journal of Business Research 76, 219-236, 2017
262017
The double benefits of consumer certainty: combining risk and range effects
E Maier, R Wilken, F Dost
Marketing Letters 26, 473-488, 2015
252015
On the edge of buying: A targeting approach for indecisive buyers based on willingness-to-pay ranges
F Dost, R Wilken, M Eisenbeiss, B Skiera
Journal of Retailing 90 (3), 393-407, 2014
252014
A non-linear causal network of marketing channel system structure
F Dost
Journal of Retailing and Consumer Services 23, 49-57, 2015
182015
Marketing innovations to old-age consumers: A dynamic Bass model for different life stages
M Pannhorst, F Dost
Technological Forecasting and Social Change 140, 315-327, 2019
162019
Revisiting firm-created word of mouth: High-value versus low-value seed selection
F Dost, J Sievert, D Kassim
International Journal of Research in Marketing 33 (1), 236-239, 2016
132016
Identifying and responding to outlier demand in revenue management
N Rennie, C Cleophas, AM Sykulski, F Dost
European Journal of Operational Research 293 (3), 1015-1030, 2021
122021
Positive word-of-mouth is more effective than negative-because it sticks
M Oetting, M Niesytto, J Sievert, F Dost
Trnd research–word—of-mouth monitor, 1-15, 2010
92010
Willingness to pay as a range: Theoretical foundations, measurement, and implications for marketing mix decisions
F Dost
ESCP Europe Wirtschaftshochschule Berlin, 2012
82012
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