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Co-authors
- Arch WoodsideBoston CollegeVerified email at bc.edu
- Sameer HosanyProfessor of Marketing, Royal Holloway, University of LondonVerified email at rhul.ac.uk
- Ercan Sirakaya-TurkUniversity of South CarolinaVerified email at mailbox.sc.edu
- Jae Min JungCalifornia State Polytechnic University-PomonaVerified email at cpp.edu
- Kyeong Sam MinUniversity of New OrleansVerified email at uno.edu
- Mark S. RosenbaumThe CitadelVerified email at citadel.edu
- Altaf Merchant, Ph.D.Professor of Marketing, Milgard School of Business, University of Washington, TacomaVerified email at uw.edu
- Anders GustafssonProfessor of Marketing, BI Norwegian Business SchoolVerified email at bi.no
- Damien ChaneyProfessor of Marketing, EM NormandieVerified email at em-normandie.fr
- Dana L. AldenWilliam R. Johnson Jr. Distinguished Professor, Shidler College of Business, University of HawaiiVerified email at hawaii.edu
- Gregory M. RoseProfessor of Marketing, University of WashingtonVerified email at uw.edu