| Can fast-food consumers be loyal customers, if so how? Theory, method and findings MA Sahagun, AZ Vasquez-Parraga Journal of Retailing and Consumer Services 21 (2), 168-174, 2014 | 63 | 2014 |
| Developing a growth-mindset pedagogy for higher education and testing its efficacy MA Sahagun, R Moser, J Shomaker, J Fortier Social Sciences & Humanities Open 4 (1), 100168, 2021 | 31 | 2021 |
| Customer store loyalty: Process, explanation chain, and moderating factors AZ Vásquez-Párraga, MÁ Sahagún, PJ Escobedo Handbook of research on retailer-consumer relationship development, 70-85, 2014 | 7 | 2014 |
| THE EFFECT OF ETHNOCENTRISM ON PURCHASE INTENTIONS OF PRODUCTS: THE ROLE OF PRODUCT ACCEPTANCE AS A MEDIATOR. MA Sahagun, AZ Vasquez-Parraga International Journal of Business, Marketing, & Decision Science 11 (1), 2018 | 4 | 2018 |
| How Do Consumers Adopt Imported Products in an Era of Product Overcrowding? M Sahagun, AZ Vasquez-Parraga Theoretical Economics Letters, 2017 | 3 | 2017 |
| Explaining Customer Loyalty to Retail Stores In US Hispanic Markets AZ Vasquez-Parraga, MA Sahagun International Journal of Economic Behavior (IJEB) 4 (1), 3-16, 2014 | 3 | 2014 |
| Explaining customer loyalty to retail stores: a moderated explanation chain of the process AZ Vasquez-Parraga, MA Sahagun Handbook of research on retailing techniques for optimal consumer engagement …, 2020 | 2 | 2020 |
| Normas dominantes en las decisiones éticas y actitudes de los estudiantes universitarios: teoría y prueba empírica obtenida en México MÁ Sahagún, AZ Vásquez-Párraga RIDE. Revista Iberoamericana para la Investigación y el Desarrollo Educativo …, 2018 | 2 | 2018 |
| Global Perspectives on the Strategic Role of Marketing Information Systems JM Medina-Quintero, MA Sahagun, J Alfaro, F Ortiz-Rodriguez IGI Global, 2023 | 1 | 2023 |
| E-Government success: an end-user perspective F Ortiz, S Tiwari, FZ Amara, MA Sahagun Global Perspectives on the Strategic Role of Marketing Information Systems …, 2023 | 1 | 2023 |
| The Consequences of Consumer Ethnocentrism upon Product Perceptions within Emerging Markets: The Case of Mexico: An Abstract M Sahagun, A Vasquez-Parraga, LL Carter Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | 1 | 2019 |
| SEMANTIC BASED EXPLICIT KNOWLEDGE MANAGEMENT AND RETRIEVAL IN 4C'S CLASSROOM EXPERIENCES F Ortiz-Rodriguez, F Lopez, M Llanas, M Zuniga, J Gómez, M Sahagun ICERI2017 Proceedings, 5850-5855, 2017 | 1 | 2017 |
| Towards an emerging science of customer loyalty to retail stores: explanation, drivers, and frameworks AZ Vasquez-Párraga, MA Sahagún, F Musso Frontiers in Psychology 15, 1365333, 2024 | | 2024 |
| EXPERIENCES FROM COLLABORATIVE ONLINE INTERNATIONAL LEARNING (COIL) BETWEEN HIGH POINT UNIVERSITY (USA) AND TAMAULIPAS AUTONOMOUS UNIVERSITY (MEXICO) M Sahagun, F Ortiz-Rodriguez ICERI2023 Proceedings, 7174-7174, 2023 | | 2023 |
| The Salary and Wage Inequality Effect on Productivity on the Mexico-US Border: Mexican Middle Management Supervisor Perspective MA Sahagun, F Ortiz-Rodriguez, JM Medina-Quintero Emerging Technologies and Digital Transformation in the Manufacturing …, 2023 | | 2023 |
| College Sport Ethics: Moral versus Consequentialist Drivers of Student Ethics in Sport Activities EXTENDED ABSTRACT AZ Vasquez-Parraga, MA Sahagun, J Flores | | 2022 |
| ADVANTAGES OF HAVING A SECOND LANGUAGE LIVING ON THE MEXICO-USA BORDER MR Gracia, F Ortiz-Rodriguez, M Sahagun ICERI2021 Proceedings, 3453-3453, 2021 | | 2021 |
| Consumer’s Process of Adopting Imported Products: Main and Moderating Effects M Sahagun, AZ Vasquez-Parraga BP International, 2020 | | 2020 |
| IT’S ALL ABOUT LEARNING, NOT PRE-EXAM CRAMMING M Sahagun, R Moser, J Shomaker, J Fortier, S Giguere INTED2020 Proceedings, 3844-3844, 2020 | | 2020 |
| Incongruity between Judgment and Action in Business Student Ethics: Multinational Research: An Abstract AZ Vasquez-Parraga, N Pham, M Sahagun, N Guinez, C Mellado, ... Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | | 2019 |
