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Francesca CHECCHINATO
Francesca CHECCHINATO
Dipartimento di Management - Università Ca' Foscari
Verified email at unive.it
Title
Cited by
Cited by
Year
Content and feedback analysis of YouTube videos: Football clubs and fans as brand communities
F Checchinato, M Disegna, P Gazzola
Journal of Creative Communications 10 (1), 71-88, 2015
402015
Luoghi d'esperienza e strategie competitive nel dettaglio
T Vescovi, F Checchinato
Micro & Macro Marketing 13 (3), 595-608, 2004
352004
Does country of origin affect brand associations? The case of Italian brands in China
F Checchinato, M Disegna, T Vescovi
Journal of Global Scholars of Marketing Science 23 (4), 409-421, 2013
312013
Invading customers. New market relationships
T Vescovi, P Gazzola, F Checchinato
Journal of Marketing Trends 1, 2010
172010
Leveraging domestic and foreign learning to develop marketing capabilities: The case of the Chinese company Goodbaby
F Checchinato, L Hu, A Perri, T Vescovi
International Journal of Emerging Markets 12 (3), 637-655, 2017
152017
Co-branding
F Checchinato
Wolters Kluwer Italia, 2007
15*2007
Managing Digital Transformation
A Hinterhuber, T Vescovi, F Checchinato
Digital transformation an overview, 2021
142021
The country of brand communication in the retail setting: An analysis of Italian products in China
L Hu, F Checchinato
Australasian Marketing Journal (AMJ) 23 (4), 325-332, 2015
132015
Le alleanze di marketing nelle imprese italiane
U Collesei, F Checchinato
Micro & Macro Marketing 16 (2), 201-220, 2007
122007
Il marketing per la valorizzazione del territorio: una prospettiva di analisi
P Gazzola, F Checchinato
Congresso internazionale" Le tendenze del marketing"-Ecole Supérieure de …, 2005
12*2005
Gli eventi. Come progettarli e realizzarli
U Collesei, F Checchinato, M Dalle Carbonare
FrancoAngeli, 2014
112014
The relationship between brand constructs and motivational patterns in crowdfunding decisions. Evidence from university crowdfunding
F Fortezza, F Checchinato, D Slanzi
Management Research Review 46 (4), 557-578, 2023
92023
Advertising in the luxury sector in China: standardisation or adaptation? A comparison between China and Italy
F Checchinato, C Colapinto, A Giusto
The Globalization of Chinese Business, 241-264, 2014
9*2014
Strumenti operativi per le decisioni di marketing
U Collesei, F Checchinato, M Iseppon, T Vescovi
Cedam, 2005
92005
Opportunità e problemi nello sviluppo di una strategia di co-branding
F Checchinato, T Vescovi
MERCATI E COMPETITIVITÀ, 2005
8*2005
Le attività di marketing e comunicazione nelle aziende italiane
U Collesei, F Checchinato
Atti del V Congresso Internazionale Marketing Trends, 2006
72006
The Key Challenges of Digital Transformation
F Checchinato, A Hinterhuber, T Vescovi
Routledge Taylor & Francis Group. https://www. routledge. com/blog/article …, 2021
62021
Configuration challenges for the “Made in Italy” Agrifood industry
C Grosso, F Checchinato, V Finotto, C Mauracher
International Journal of Industrial Engineering and Management 12 (3), 151-162, 2021
62021
Internationalization of a Chinese'Born Glocal'Brand: The Case of Goodbaby
F Checchinato, H Lala, A Perri, T Vescovi
Department of Management, Università Ca'Foscari Venezia Working Paper, 2013
6*2013
Le scelte di marketing delle imprese italiane in Cina. La comunicazione
F Checchinato
Libellule sul drago. Modelli di business e strategie di marketing per le …, 2011
62011
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Articles 1–20